diff --git a/index.html b/index.html
index d4a9414..fe56d50 100644
--- a/index.html
+++ b/index.html
@@ -303,12 +303,6 @@
                 Interested in carrying [fi-ne] or LACUEOR? Send us your details
                 and we will get back to you within 48 hours.
             </p>
-            <p class="b2b-notice" style="margin-bottom: 40px">
-                Already a partner?&#160;&#160;—&#160;&#160;
-                <a href="https://b2b.finorbrands.com"
-                    >Sign in to your B2B account</a
-                >
-            </p>
             <form class="signup-form" action="#signup" method="post" novalidate>
                 <div class="signup-grid">
                     <div class="form-group">
@@ -381,6 +375,18 @@
                     Send Request
                 </button>
             </form>
+
+            <div class="signup-notice-rule" aria-hidden="true"></div>
+
+            <p
+                class="b2b-notice"
+                style="margin-top: 0; border-top: none; background: transparent"
+            >
+                Already a partner?&#160;&#160;—&#160;&#160;
+                <a href="https://b2b.finorbrands.com"
+                    >Sign in to your B2B account</a
+                >
+            </p>
         </section>
 
         <!-- ============================================================
diff --git a/style.css b/style.css
index 7f4fc26..597d22f 100644
--- a/style.css
+++ b/style.css
@@ -774,35 +774,51 @@ footer {
    SIGN-UP SECTION
    ============================================================ */
 .signup-section {
-    background: var(--warm-white);
+    background: var(--cream);
     border-top: 1px solid var(--border);
     border-bottom: 1px solid var(--border);
 }
 
+.signup-inner {
+    max-width: 820px;
+    margin: 0 auto;
+}
+
 .signup-form {
-    max-width: 720px;
+    max-width: 640px;
     margin: 0 auto;
     display: flex;
     flex-direction: column;
-    gap: 20px;
+    gap: 22px;
 }
 
 .signup-grid {
     display: grid;
     grid-template-columns: 1fr 1fr;
-    gap: 18px;
+    gap: 20px 24px;
 }
 
-.form-group--full {
-    grid-column: 1 / -1;
+.form-group {
+    display: flex;
+    flex-direction: column;
+    gap: 8px;
 }
 
+.form-group label {
+    font-size: 9px;
+    font-weight: 600;
+    letter-spacing: 0.22em;
+    text-transform: uppercase;
+    color: var(--mid-grey);
+}
+
+.form-group input,
 .signup-form textarea {
     font-family: var(--font-sans);
     font-size: 13px;
     font-weight: 300;
     letter-spacing: 0.04em;
-    padding: 12px 16px;
+    padding: 14px 18px;
     border: 1px solid var(--light-grey);
     background: var(--warm-white);
     color: var(--charcoal);
@@ -812,21 +828,63 @@ footer {
         box-shadow var(--transition);
     border-radius: 0;
     -webkit-appearance: none;
-    resize: vertical;
 }
 
+.form-group input::placeholder,
 .signup-form textarea::placeholder {
     color: var(--light-grey);
 }
 
+.form-group input:focus,
 .signup-form textarea:focus {
     border-color: var(--gold);
     box-shadow: 0 0 0 3px rgba(184, 150, 90, 0.12);
 }
 
+.form-group--full {
+    grid-column: 1 / -1;
+}
+
+.signup-form textarea {
+    resize: vertical;
+    min-height: 120px;
+}
+
 .signup-form .btn-primary {
     align-self: center;
-    max-width: 320px;
+    max-width: 300px;
+    margin-top: 8px;
+    padding: 16px 40px;
+    background: var(--charcoal);
+    color: var(--cream);
+    border: 1px solid var(--charcoal);
+    font-family: var(--font-sans);
+    font-size: 9px;
+    font-weight: 600;
+    letter-spacing: 0.28em;
+    text-transform: uppercase;
+    cursor: pointer;
+    transition: all var(--transition);
+    width: 100%;
+}
+
+.signup-form .btn-primary:hover {
+    background: var(--gold);
+    border-color: var(--gold);
+    color: var(--warm-white);
+}
+
+/* Gold rule above the notice */
+.signup-notice-rule {
+    width: 60px;
+    height: 1px;
+    background: linear-gradient(
+        to right,
+        transparent,
+        var(--gold),
+        transparent
+    );
+    margin: 0 auto 24px;
 }
 
 /* ============================================================